The Secret Weapon of Home Staging: Using Scent to Sell

When it comes to selling your home, you want to make sure that everything in the process goes smoothly, and you want to be sure that your home gets shown as often as possible to as many potential buyers as possible. One of the best ways to do this? Use scent marketing, a home staging technique that turns off-the-shelf scents into ones unique to you and your property by diffusing them throughout your home, thereby creating an inviting atmosphere for potential buyers. Let’s explore how you can use scent marketing to sell your home quickly and easily!

Scents and Emotions

Emotions are tied to the sense of smell, so it's no surprise that scent can play an important role in how we feel. However, when you're selling your home, using scents can also make a big difference. One company found that homes with a clean scent sold for $1,400 more on average than those with a dirty or smoky smell. The best thing about this is that you don't have to go out and buy expensive air fresheners or candles - there are plenty of ways for you to use natural scents around your house, such as baking cookies or coffee beans. The smells themselves may not be able to sell the house for you alone but they'll definitely help make it more appealing!

Picking the Right Scent

When it comes to selecting the right scent for your home, there are a few factors you'll need to consider. The first is whether or not you want a light or heavy scent. If you live in a small space and don't have air conditioning, it may be more beneficial for you to use something lighter like citrus or lavender. For larger homes with plenty of ventilation, try using something heavier like vanilla or pumpkin spice. Another factor is your sense of smell and how sensitive it is. Someone who has a weaker sense of smell will want something lighter, while someone with an extremely sensitive nose will want something heavier with more fragrance oils per ounce.

Other Ways to Use Scent

-Soothing scents like lavender, vanilla, and citrus are good for bedrooms. Citrus is also good for kitchens because it makes people hungry.

-Lemons, oranges, cloves, cinnamon and peppermint are good for bathrooms because they mask the smell of bleach. They're also appealing because they're reminiscent of holidays like Christmas or Thanksgiving.

-Lavender is good for a living room because it's calming and helps people relax after a long day at work.